Explorations

Today I am visiting stores from the other designers and content creators now posting on the Sales and Marketing Thread in the SLForum: http://forums.secondlife.com/showthread.php?t=274749&page=1&pp=40

So far I have visited Etcetera Furniture Accessories and Rose Encrusted Fantasy.

Etcetera located at: [url]http://slurl.com/secondlife/Dream%20City/108/157/24[/url]
is owned by MickeyVandeverre. It is a hypercool and super modern locations with vibrant colors - the prim load isn't heavy and the prices are awesome. The store has great presentation - There is good flow to the store and it was easy to navigate. Good feel to the place- slick, and great selections.


Rose Encrusted Fantasy: [url]http://slurl.com/secondlife/Dream%20City/108/157/24[/url]

Rhianna Larkham is the proprietress of Rose Encrusted Fantasy. The location is very clean and modern with glitzy brushed metal highlights. It is an effective showcase for her attractive modern styles- The store and the clothes are a perfect match - I liked the Monkey Mall store too though it was very low key and I did not find it easily. For the Monkey Mall store, I would ask if there was some signage options that could be set downstairs- directing prospective customers to her locale.

Next I looked at Imnotgoing Sideways - Darkly Cute: [url]http://slurl.com/secondlife/Ferguson/54/237/94[/url]

The store is absolutely adorable! Like a teapot or a ceramic container- the whole mall had such a sweet and wholesome appearance makes one wonder where the darkness comes in :)
I loved the little glasses and the poses on the wall were well displayed. The merchandise is definitely niche- market though. As such I wold try to get in some place that features similar if only for recognition- the glasses would be very at home in Caledon, I think- Also, it looks a tad sparse - a little unfinished. Perhaps more merchandise inside would complete the look and I would like to see something additional on the outside that draws attention. Overall, a welcoming place but to keep the buyer needs a little more punch through merchandising - the marketing we're working on-

Next I went to Kesseret Steeplechase's Kess Kreations: http://slurl.com/secondlife/Amira/42/84/22

I love the location- it was like strolling thru some elegant boutique area and encountering her store. Inside is a little barren which can detract from the merchandise since it looks unfinished in places. But Kes explained she is having a decorator come in and was, in fact adding some decorative touches when I arrived.

I found the displays easy to negotiate - easy rez, of a good size and informative. I would have liked to have seen some rezzed items, but I realize, prim count is a concern as it is for many of us.

In conclusion, Kes' store is inviting- it uses a minimalist appeal to get its understated elegance across to the shopper. I would add a little in the way of decor for impact- I think the store will look wonderful when complete. The colors were restful and understated. I have become a fan of LM givers- not the in your face sort- but the ones that are there and you choose to take or not- I think Kes should add an LM giver.

Just listed to SLExchange and OnRez - this enchanting Black Velvet and Linen gown features intricate cut-work and a curve hugging system skirt and top. The gown is Copy/Mod non Transfer- but if you want as a gift- please IM me in world. Than you and enjoy.

Please join my group Talon Faire and receive a multiple-use $100 Linden Rebate voucher for an purchase thru the month of August.

This sweet treat - Cotton Candy - will have everyone enjoying their sweet tooth.

Marketing in SecondLife (TM)

Having my ladies fashions concern I am now exploring and learning re marketing techniques and what works best for SecondLife (TM).

Maybe if I blog a few of these ideas it will inspire others on their quest. So here is what I have done so far. I created this blog and made it public access in hope others searching for SecondLife (TM) information will discover it and it will garner me more exposure. I put up a video of my catalogue in Youtube - http://www.youtube.com/watch?v=2y1AGK12tI8

Using the Classifieds in SecondLife (TM) I first searched other designers to see what search words were working for them. Then, the ones that also fit my own offerings, I used in my adv- no use putting in "low-prim" when I sell clothes- not furniture! Then, as to how much I was willing to pay for my advert- I decided to start with just my weekly stipend of $300 L's - it is not an expense that way and it put me fairly high in the search. Of course, I intend to revisit this as my fortunes ebb and flow ;)

I am currently proposing a sort of SL Small Business Coalition- or Networking group where we the small designers and content creators may be able to contribute to each other's livelihood through support of each others' ventures and creative suggestions that may lead to increased exposure and sales for all.

Well- let's see how it goes ... Crossing various appendages as we speak.

Peel Me A Grape

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"Peel me a grape, crush me some ice
Skin me a peach, save the fuzz for my pillow
Talk to me nice, talk to me nice
You've got to wine and dine me"

Diana Krall

This gown comes with THREE prim skirt options- three co-ordinating colors and lengths. Enjoy.

Birds of a Feather

The inspiration for this gown was a simple feather... But simple equals elegance and seduction in this fantastic gown that will give you wings.

Experience this Flight of Fancy... Birds of a Feather...

Click on Image to Expand.

Mardi Gras Queen

This festive gown brings to mind the streets of New Orleans at Mardi Gras. Queen of the Mardi Gras Parade - the jewel like tones of azure and gold shimmer in the celebration.


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